Less is more
After working with various partners at EMM in developing effective marketing materials for the use on the digital billboard, EMM has few recommendations and suggestions.

• 7 word or less
  Too much text is a typical mistake. Viewers tend to have approximately 4 seconds or so to understand your message. Make it brief and make it to the point.
  
  
• Good contrast
  The imagery should come second to your message. a simple logo against a black background was found to be far more effective then lots of colors in the design. be careful not to over saturate your image with too much going on. It may work well in a print ad but in a quick four second blast to your viewer it can distract from the message.
  
  
• Too much information
  Sometimes having the WEB address, the Phone number, The contact name, the address can take away from the message. The idea is to "Plant a seed" to your potential customer. The right message at the right time is enough
  
  
  
Please remember that EMM would be happy to create your artwork for you. Using our experience, we will work with you in creating quality artwork for whatever your needs. The process is very simple. The artwork is sent back and forth to you via e-mail until you are satisfied and once you've posted the final artwork in your EMM management account, the new content will be updated within 24 hours.